Media Advertising

On January 26, 1996 Under Armor was founded by Kevin Plank a former University of Maryland special teams captain for the universities football team.  Ever since then Under Armor has grown and expanded their sporting goods.  I have been a faithful, loyal and very happy customer.  Under Armor is a bit more expensive, than some other brands, but it’s a quality product that keeps it customers coming back year after year.  Did the media have any hand in my decision to become a customer?  No, I decided to become a customer because I wanted to try this brand new product from a brand new company.  Does Under Armor have great commercials, yes.  Do their commercials try to make you believe that their product will make you a better athlete, sure.  When they have commercials of professional athletes doing what seems to be the impossible, it could make people buy their product to try and achieve “The Impossible,” to become that professional athlete as well.  Under Armor got its first break in 1999 when “Steamin” Willie Beaman, played by Jamie Foxx wore an Under Armor jockstrap in the movie Any Given Sunday.  This carries a lot of weight in my opinion on people noticing the brand name, which would entice people to go out and buy their products.  People see things in movies or on professional athletes and they want to be the best so why not wear what the best wears.  Even though the media did not play a major factor in my decision to become a customer, I know that the media help this great company become the “Sporting Goods Beast” it is today.  Now “Protect this House” with Under Armor.